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October 27, 2024
Betting and football have become intricately linked over the years. Online sports betting has come to rely on the popularity of football for marketing. In the last decade, betting has gained massive dominance, bringing in billions in revenue. Part of that has been the partnerships that operators make with football clubs and players like Ronaldo...
From Cristiano Ronaldo's former club, Real Madrid, to Everton in the English Premier League, bookmakers sponsor a good number of top-tier teams. So far, sports betting deals have been with football clubs. What about specific players? The current regulation environment poses issues for players to partner with sportsbooks as individuals. The marketing potential exists, though. Betting companies are not shy about teaming up with celebrities to boost their images. Footballers with large followings, such as Ronaldo, would be just as effective. Why is that? Players easily achieve celebrity status in this age. Footballers are not just athletes anymore; they are brands. Cristiano Ronaldo is one of the most marketable athletes in the world, which presents juicy opportunities for advertisers. While the ethics of footballers as betting brand ambassadors are complicated, it would be remiss not to consider the impact they would have. The following is a close look at how sports betting outfits can leverage the influence of beloved footballers like Ronaldo to market to their audiences.
Cristiano Ronaldo - Faster than a train:
A line exists between soccer players and stars. The latter don't just participate in the game, they excel at it. They draw crowds at the mere mention of their appearance. Football superstars make history. Such caliber of players would work wonders for a sports betting site. Ronaldo is the best example. He is synonymous with the modern age of soccer and commands respect even from rivals. A soccer star with a stellar reputation holds a degree of authority among fans. That influence is invaluable in marketing. A renowned player recommending betting with Stake sportsbook can have you running to Crypto-Bookies.com to learn about the site. The success of a particular player extends to the product being advertised. Say a player is known for his discipline, dedication, and passion for the game. You are most likely to associate these positive attributes with anything the individual does or supports. A sports betting company can bank on the positive image of a certain footballer to boost its own.
Due to soccer's dominance, its players have always been global phenomenons. Even before the era of Cristiano Ronaldo, footballers drew the attention of millions. The difference is now sports personalities can connect with fans globally through social media. It's how some players have become more influential even than the teams they represent. Ronaldo, for instance, has a combined follower count of 1 billion across his social networks. He's the first to achieve the feat. None of the clubs he has played for have half as much influence as the soccer star. If a sportsbook were to land a brand ambassador with such a vast following, it would allow it to reach millions of fans and potential customers. One post or video from a well-recognized player could get to a worldwide audience. A new betting website looking to expand its customer base can capitalize on the global influence of a popular sports figure. It can get to people who may otherwise not come into contact with the brand.
People love familiarity. You are more likely to listen to someone you are familiar with. It is why advertisers tap into the familiar to catch audiences' attention. Modern-day footballers connect with fans on a personal level through social media. These platforms offer a glimpse into the lives of soccer stars, thus creating emotional links with audiences. The deeper the connection, the stronger the influence. This familiarity, however distant, inspires loyalty and trust, which makes such players great brand ambassadors. Sports personalities with excellent relationships with their followers can use it to sell almost anything. It's how influencer marketing works. An opinion from a player you idolize carries a lot of weight. Sportsbooks can bank on the emotional connection between a player and his fans to push new trends or products.
The beautiful game of soccer transcends borders. It attracts followers the world over, across age, social economic status, race, ethnicity, and culture. The same goes for its superstars. Big players have fans from the Americas to Asia, Europe to Africa. Their appeal is international, and that is invaluable for any brand. Sportsbooks hoping to cater to diverse audiences can leverage this power. A brand ambassador whose influence cuts across different cultures would resonate with different audiences. Of course, individual beliefs, for example, cultural and religious, can come into play. Paid partnerships can sometimes clash with personal beliefs, which is why advertisers must find the most suitable players to work with. Nonetheless, the cross-cultural reach soccer has is undeniable, and if properly utilized, is a treasure trove for advertisers.
Soccer has an immense influence and reach. Its most prolific players, such as Cristiano Ronaldo, gained millions of fans worldwide. With the incredible power that soccer superstars wield, sports betting brands can effectively market to their audiences. The sponsorship of football clubs by sportsbooks has drawn significant criticism, which is a whole other debate. However, it doesn't undermine the success that soccer players can have as brand ambassadors in the sports betting sector.
Cristiano Ronaldo next game for Al Nassr is on October 29, against Al Taawon for the King's Cup. You can watch Al Nassr vs Al Taawon, Crystal Palace vs Tottenham, Chelsea vs Newcastle United, West Ham vs Manchester United, Arsenal vs Liverpool and Inter Milan vs Juventus, all matches provided from our live soccer game pages.
Al Nassr next game:
Al Nassr vs Al Taawon kick-off time (29-10-2024):
Beijing (China) | UTC/GMT+8: 00:30
India (New Delhi) | UTC/GMT+5.30: 22:00
Saudi Arabia (Riyadh) | UTC/GMT+3: 19:30
Spain (Madrid) | UTC/GMT+2: 18:30
Portugal and England (Lisbon/London) | UTC/GMT+1: 17:30
Rio de Janeiro (Brazil) | UTC/GMT-3: 13:30
New York (United States) | UTC/GMT-3: 13:30
Los Angeles (United States) | UTC/GMT-6: 10:30
Sources: ronaldo7.net / espn.com / erkutsogut.com
