September 20, 2024
Over time, Ronaldo made sure that his income wouldn't be coming strictly from his club salary and wage. The Portuguese icon partnered up with some of the most popular companies and brands across the world and truly became a marketing machine...
Cristiano Ronaldo is a footballing legend, a social media icon with the most Instagram followers in the world, and an inspiration to everyone far and wide, whether for his philanthropic efforts or what he's done for the sport of football. While celebrities are often loved and celebrated, there are a select few whose mere presence sends fans into a frenzy. Just like how fans fainted at the sight of Michael Jackson on stage and how the Casinos.com site lists over 100 casino bonuses that excite the gambling world, Ronaldo is one of those figures who exudes that magnetic aura. Because of his talent, impact, and reputation around the globe, brands flock to partner with him for his ability to foster consumer engagement and propel them to success.
From his many endorsements alone, the Portuguese footballer makes tens of millions of dollars on top of his current contract with Saudi Arabian team, Al-Nassr. Want to find out what Ronaldo's most lucrative endorsements are? Let's take a look.
Cristiano Ronaldo - Rise up:
For over 20 years, Cristiano Ronaldo has partnered with sportswear giant Nike as the face of its football brand. He has a lifetime contract with the brand that is expected to earn him an outstanding $1 billion USD (around £757,450,000) by the end of the agreement. As a mega-influencer, having Ronaldo sport countless Nike products over the decades has allowed the brand to enjoy a high level of visibility despite its existing success. When Ronaldo steps out onto the pitch in Nike boots or is part of one of its big campaigns, it bolsters the brand and encourages fans to choose it too. After all, with one of the best athletes in the world backing Nike, why wouldn't you?
Herbalife Nutrition is Ronaldo's other most lengthy and lucrative endorsement, having extended their decade-long partnership in 2023. When it comes to nutrition, performance, and wellness, Herbalife is Cristiano's official nutrition sponsor. He vouches for its products, deeming the brand "an important part of my performance driven nutrition, helping me for over a decade live my best life". In 2013, at the start of the partnership, Herbalife launched CR7 Drive, a sports drink with a blend of electrolytes to improve athlete performance on and off the field. Considering his reputation as one of the greatest athletes of all time, he’s the perfect representation for Herbalife products. His dedication to health and fitness inspires fans to use its products in hopes that they'll be able to emulate his athleticism themselves.
In 2018, Ronaldo signed a two-and-a-half-year partnership with sports streaming platform DAZN, becoming the global ambassador for the company's marketing opportunities in Italy, Japan, Canada, and Germany. He states that being a part of DAZN was an "easy decision to make", considering his stance on making sports accessible to fans. DAZN famously has lucrative broadcast partnerships with the Bare Knuckle Fighting Championship, the NFL, the Esports World Cup Foundation, and more, making them a growing go-to platform for on-demand content. Ronaldo himself brings plenty of value to the company's portfolio, whether simply using his image in advertising and marketing or providing exclusive content and interviews.
Off the field, Ronaldo certainly has a penchant for the high life, but with his type of earnings, he has a right to it. The star is estimated to earn around $400 (£302) per minute — a figure that most don't even make in two or more days. Other than his many sportscars, Cristiano has a watch collection that'll put others to shame. It's rumoured that his collection tallies up to seven figures, which speaks to his passion for watches. Naturally, his partnership with TAG Heuer was forged as the brand represents reliability and luxury — qualities Cristiano Ronaldo reflects on the football pitch. His long-term partnership with TAG Heuer was solidified in 2016, becoming part of its lineup of brand ambassadors, including Ryan Gosling, Naomi Osaka, and Kyle Chalmers. His mere one-year deal earned him approximately $1 million (£756,925).
Many of us have seen Armani's esteemed black-and-white underwear campaign from 2008, featuring soccer legend David Beckham. Right after Beckham's three-year £20 million contract, Cristiano Ronaldo effectively took over, becoming the face of the 2010–11 ads. His face and body were plastered on billboards in big-name cities like New York, London, Milan, Rome, Tokyo, and Los Angeles, showcasing Ronaldo's athleticism and spontaneous energy. As an Armani fan, he was more than excited to be a part of the brand's marketing plans, saying he was "very pleased with the pictures" and that they were "full of an attitude and spirit that I can relate to". According to the Daily Mail, the campaign made him annual earnings of $1.6 million (£1.2 million) from 2009–2013.
In Castrol's film-documentary Castrol EDGE presents Ronaldo Tested to the Limit, they put CR7 into a high-performance lab to test him in a series of challenges relating to agility, skill, strength, and more. It served as the ultimate test for the footballer and his body, seeing what sets him apart from the rest. But what does Ronaldo have to do with Castrol? This exclusive documentary drew parallels between the British oil company's strongest engine oil yet and Ronaldo's unmatched physical capabilities, reinforcing the brand's core values. Under the two-year contract, Ronaldo earned a whopping $4.5 million a year (£3.4 million).
Cristiano Ronaldo next game for Al Nassr is on September 20, against Al Ittifaq for the Saudi Super League. You can watch Al Ittifaq vs Al Nassr, Real Madrid vs Espanyol, AS Monaco vs Barcelona, Crystal Palace vs Man United, Atalanta vs Arsenal and Atletico Madrid vs RB Leipzig, all matches provided from our streaming football game pages.
Al Nassr next game:
Al Ittifaq vs Al Nassr kick-off time (20-09-2024):
Beijing (China) | UTC/GMT+8: 00:00
India (New Delhi) | UTC/GMT+5.30: 21:30
Saudi Arabia (Riyadh) | UTC/GMT+3: 19:00
Spain (Madrid) | UTC/GMT+2: 18:00
Portugal and England (Lisbon/London) | UTC/GMT+1: 17:00
Rio de Janeiro (Brazil) | UTC/GMT-3: 13:00
New York (United States) | UTC/GMT-3: 13:00
Los Angeles (United States) | UTC/GMT-6: 10:00
Sources: ronaldo7.net / herbalife.com / campaignlive.co.uk
