September 27, 2023
Big companies pursue global visibility, with prominent figures like Cristiano Ronaldo acting as catalysts. His football fame and massive Instagram following make him a coveted partner for businesses. This piece examines his brand collaborations and the reasons behind their keen interest in him...
Brands are always seeking ways to grow their presence in the global market today. It's the best way of growing a business through acquiring new customers. The social media landscape is perfect for it today. Popular influencers garner millions of followers, making themselves the perfect brand ambassador for all kinds of businesses. One of the most influential people online today is Cristiano Ronaldo. His football prowess has launched his popularity to unimaginable levels. That's the reason so many people want to work with him. He is the most followed person on Instagram, with over 600 million followers. This huge audience makes working with him a lucrative proposition, no matter the industry. Whether it's real money gambling brands, sports apparel, clothing or beverage companies, they want to establish a connection with Cristiano Ronaldo. In this article, we’re going to explore the brands he did a promotional campaign for and explain why brands want to work with him...
Cristiano Ronaldo - Skill delivery:
One of the prominent brands among poker lovers is PokerStars. It's one of the most popular games that players new online casinos enjoy playing. If you want to learn more about the new online casinos in Canada, you can take a look at a comprehensive list made by Gamblizard - gamblizard.ca/best-canadian-online-casinos/new-casinos/. PokerStars was among the first brands to leverage the power of Cristiano's influence. His popularity in 2015, when the brand collaborated with him, was immense. As Cristiano is a poker lover himself, he found a great partner in PokerStars. He was their ambassador for a couple of years. During that time, he appeared at numerous brand events as well as in their promotional materials. This helped the brand reach new heights.
The cryptocurrency world is full of adrenaline, something that a sportsman like Ronaldo is well familiar with. Binance is among the biggest crypto exchanges globally, and in its effort to expand its services, the brand partnered with Ronaldo. This was a great move as it brought the crypto world closer to sports fans. The mission is successful, as the exchange's popularity keeps growing even though the whole market is still very slow.
It's safe to say that Ronaldo is helping the world with crypto adoption, as he's one of the rare faces that serves as an inspiration to millions globally.
One of the most legendary campaigns was performed in collaboration between Louis Vuitton, Cristiano Ronaldo and Lionel Messi. Yes, you heard that right! The two biggest names in football were pictured in a Louis Vuitton promotion playing chess against one another. The image received over 8,5 million likes, and they keep growing. On top of that, it serves as a source for many online memes, making the campaign even more popular.
Even though Louis Vuitton is already known as a top-tier brand, this campaign was fruitful as it showed that it can work with the biggest names in football at the same time.
Nike is renowned for its collaboration with top sportsmen across numerous sports. As such, it made a deal for Cristiano to be their brand's ambassador for years. This partnership helped Nike sell more products as millions of young men look up to the football superstar.
Cristiano heavily promoted Coca-Cola when he was starting his career. The partnership lasted for several years, but stopped at some point when the popular footballer grew in popularity. In fact, not only did they stop their partnership, but Ronaldo negatively impacted the brand's reputation as it removed two bottles of Coca-Cola from his interview desk at Euro 2020. This caused a staggering $4 billion value loss for the company, showing just how influential Cristiano is.
Herbalife empire is consistently looking for ways of furthering its growth, and partnering with Cristiano was the right move. As he is a sportsman who likes promoting a healthy way of living, he enjoyed promoting Herbalife and growing the brand's authority. It helped spread awareness about health and how Herbalife is one of the many products that can help people achieve their weight loss goals.
While the whole world is talking about Netflix, all sports lovers are talking about DAZN. The platform is known as Netflix for sports, as its users can stream practically any important sports event via this platform. There's no better partnership for spreading brand awareness than working with Cristiano Ronaldo. This collaboration helped the brand reach millions of potential customers, as all CR7 followers are sports fans.
The biggest airlines are always forming partnerships with amazing athletes. Emirates Airlines is no different, as they managed to partner up with one of the best footballers in the world, including Ronaldo. This helped the company to become among the top pick for travellers from around the world. The Portuguese star appeared in their campaigns twice, once in 2013 and the second time in a 2019 commercial that included all the other greats.
Another legendary brand that was Cristiano's partner was Armani. Back in 2010, he posed in Emporio Armani briefs. The underwear campaign was a massive success, as the football has an amazing physique. These images are still popular to this day, as the footballer became a legend in the meantime. This helped Armani remain relevant over the years, as the campaign was much more successful than anticipated.
Cristiano Ronaldo is a massively popular footballer who remains the most followed athlete on Instagram as of today. As an individual with such a massive audience, he remains the top pick for many brands that want to grow. The player keeps attracting attention as he is now in Saudia Arabia, where he received the biggest sports paycheck of all time. As the number of followers keeps growing, many more brands will continue seeking collaboration with the legendary footballer.
Cristiano Ronaldo next game for Al Nassr is on September 29 for the Saudi Pro League, against Al Taee. You can watch Al Taee vs Al Nassr, Real Madrid vs Las Palmas, Liverpool vs Leicester City, Newcastle United vs Manchester City, Brentford vs Arsenal and Chelsea vs Brighton, all matches provided from our live football game pages.
Al Nassr next game:
Al Taee vs Al Nassr kick-off time (29-09-2023):
Beijing (China) | UTC/GMT+8: 21:00
India (New Delhi) | UTC/GMT+5.30: 18:30
Saudi Arabia (Riyadh) | UTC/GMT+3: 16:00
Spain (Madrid) | UTC/GMT+2: 15:00
Portugal and England (Lisbon/London) | UTC/GMT+1: 14:00
Rio de Janeiro (Brazil) | UTC/GMT-3: 10:00
New York (United States) | UTC/GMT-4: 09:00
Los Angeles (United States) | UTC/GMT-7: 06:00
Sources: ronaldo7.net / washingtonpost.com / ndtv.com
